With a foundation in advertising and international business, I've spent my career leading cross-functional teams through critical product lifecycle stages.

I thrive in CRO (Conversion Rate Optimization) for e-commerces, as well as concept-to-roll-out innovation for companies exploring new bets, while enhancing product operations to achieve a lean team. I'm also fluent in multiple languages, including stakeholder, SQL, and developer.

Some of my key skills include:

Product:

• A/B Testing: Unbounce, VWO, and SiteSpect
• User and Data analysis: Hotjar, Looker, Sentry, DataDog, GA, Amplitude, Shopify Analytics, and more
• Roadmapping: Jira, Asana, and Excel
• Site architecture: Wireframing (Figma), Site Mapping, and Information Architecture Planning
• Communication tools: Notion, Confluence, and Slack
• Mobile and Web development: Angular JS, HTML5, Cordova, React

Technologies:

• E-commerce tools: Solidus, Mirakl, Salsify, Shopify, and more
• Transactional tools: Avalara, Forter, Braintree, PayPal, Afterpay, Apple Pay, Google Wallet, and more
• Fulfillment tools: Quiet Logistics, Narvar, and Easypost
• Order Management and Back Office Operations: Salesforce OMS, Kustomer, Zendesk, and more
• Discovery and Marketing: Google Ads Suite and Tag Manager, Klaviyo, Facebook pixel, UTM attributions, and much more

My work spans sectors, from global leaders to venture-backed companies and B2B2C and B2C products, working with industry-leading brands like Maisonette, Toyota, and Procter & Gamble. I've had the privilege of conceptualizing campaigns for Leo Burnett, Sancho BBDO, honing my skills in product sense, vision road mapping, and UX optimization.

I also founded a one-of-its-kind startup called Duety, so I'm familiar with the many needs of founders. I’m experienced in communicating with senior leadership, advocating for buy-in, and leveraging data to optimize key business metrics.

My technical expertise covers web and mobile development, allowing me to deliver seamless, high-performing products for my clients across North America and Latin America.

I seek to drive growth in a product leadership role, using data-driven decisions to enhance user and business outcomes. My approach combines a deep understanding of customer psychology with a focus on innovation and feature development grounded in reality.

I leverage industry benchmarks and best practices to execute well-rounded strategies that I personally craft for each of my clients.

1. We have a discovery call to hear about your team's needs. In this call, we identify the reach scope for my input.
2. We kick off with an onboarding plan and set milestones for the duration of the project. We can work by hours or outputs/outcomes.
3. We collaborate on the execution while I monitor and report the product's evolution, iterating on the tactics to reach our agreed goals.